消费视角下的食用菌生态包装视觉设计方案分析  

Analysis of Visual Design of Edible Fungi Ecological Packaging from the Perspective of Consumption

作　　者：梁麟[1] LIANG Lin(Foreign Trade of Chongqing Normal University School,Chongqing 401520,China)

机构地区：[1]重庆师范大学涉外商贸学院,重庆401520

出　　处：《中国食用菌》2020年第3期63-65,共3页Edible Fungi of China

基　　金：重庆市铜梁区社会科学规划项目(skgh2019009)。

摘　　要：在消费视角下,食用菌营销企业需要注重自身形象与市场口碑,重视食用菌产品包装设计。食用菌企业要在视觉上传达包装产品的生态理念,据此分析相关食用菌包装设计方案,创造出有鲜明特色、生态形象的包装是现代食用菌企业创新发展方向。From the perspective of online consumption,edible fungi marketing companies need to pay attention to their own image and market reputation,and the packaging design of edible fungi products.Edible fungi companies must visually convey the ecological concept of packaging products,and analyzing edible fungi packaging design related schemes to create distinctive features and packaging with ecological image was the innovation and development direction of modern edible fungi companies.

关 键 词：食用菌 包装 设计 

分 类 号：S646.9[农业科学—蔬菜学]