基于汽车服务商顾客满意度提升策略的研究  

Research on the Strategy of Improving Customer Satisfaction of Automobile Service Providers

作　　者：胡四莲[1] HU Silian(School of Automotive Engineering,Hubei Polytechnic,Shiyan 442000)

机构地区：[1]湖北工业职业技术学院汽车工程学院,十堰442000

出　　处：《现代制造技术与装备》2020年第3期217-217,221,共2页Modern Manufacturing Technology and Equipment

摘　　要：我国汽车行业的迅速发展,对经济稳定增长起到了一定的带头作用。在产品可替代性增强、服务模式日趋同一化的情况下,传统服务模式中以单纯的产品、服务策略以及相关营销手段已经无法吸引顾客。因此,以顾客为中心,提升顾客满意度、忠诚度以及品牌知名度成为企业唯一的突破口。根据行业特点,明确了满意度影响因素,提出了相应的顾客满意度提升策略。The rapid development of China’s automobile industry has also played a leading role in the stability of economic growth.Nowadays,under the condition of the product substitutability enhancement and the service mode becoming more and more identical,the traditional service mode can’t attract customers with simple products,service strategies and related marketing means.Therefore,taking customers as the center,improving customer satisfaction,loyalty and brand awareness has become the only breakthrough point for enterprises.According to the characteristics of the industry,this civilization has confirmed the satisfaction Influencing factors,the corresponding customer satisfaction promotion strategy is put forward.

关 键 词：汽车行业市场 顾客满意度 因素 策略 

分 类 号：F426.471[经济管理—产业经济] F274