消费者情感偏好对运动文胸设计要素的影响  

The influence of consumers′emotional preference on the design elements of sports bra

作　　者：王明月 周捷[1] 左菊香 王佳佳 WANG Mingyue;ZHOU Jie;ZUO Juxiang;WANG Jiajia(School of Apparel and Art Design, Xi’an Polytechnic University, Xi’an 710048, China)

机构地区：[1]西安工程大学服装与艺术设计学院,陕西西安710048

出　　处：《纺织高校基础科学学报》2020年第1期38-44,共7页Basic Sciences Journal of Textile Universities

基　　金：陕西省科技厅计划项目(2018KW-056)。

摘　　要：为了解18~45岁女性消费者在购买运动文胸时的情感偏好,以消费者在穿着体验中的评价为依据进行问卷调研,衡量消费者的情感偏好。通过探索性因子分析和验证性因子分析,构建5个一级指标和21个二级指标的消费者情感偏好评价指标模型,采用非线性主成分分析法确定影响消费者情感偏好设计要素的权重值。结果表明:一级指标权重值从大到小依次为面料(0.274)、色彩(0.191)、背部结构(0.188)、肩带形式(0.184)、罩杯形式(0.163),说明面料是消费者购买运动文胸时考虑的主要因素。In order to understand the emotional preferences of female consumers aged from 18-45 years of age when purchasing sports bras,based on the evaluation of their wearing experience,the emotional preference of consumers′is measured and a questionnaire survey is conducted.Through exploratory factor analysis and confirmatory factor analysis,the evaluation index model of consumers′emotional preference is constructed,including 5-first level indexes and 21 second-level indexes,the nonlinear principal component analysis method is adopted to determine the weight values of design elements that affect consumers′emotional preference,and the weight value of the first-level indicators is obtained as follows:fabric(0.274),color(0.191),back structure(0.188),shoulder strap form(0.184)and cup form(0.163).This suggests that the most important factor that consumers pay attention to when purchasing sports bra is fabric.

关 键 词：情感偏好 运动文胸 评价指标模型 探索性因子分析 验证性因子分析 

分 类 号：TS941.7[轻工技术与工程—服装设计与工程]