高职市场营销专业创新创业教育问题试析  

An Analysis of Innovation and Entrepreneurship Education in Marketing Major in Higher Vocational Colleges

作　　者：熊俐[1] XIONG Li(Changjiang Institute of Technology,Wuhan 430212,China)

机构地区：[1]长江工程职业技术学院,武汉430212

出　　处：《长江工程职业技术学院学报》2020年第1期31-34,共4页Journal of Changjiang Institute of Technology

摘　　要：在“互联网+”背景下,不断涌现的新商业对高职院校市场营销专业学生在职业能力和创新能力方面提出了更高的要求。指出了市场营销专业双创教育中存在的问题,简述了市场营销专业“专创融合”的必要性和可行性,提出了高职院校市场营销专业与创新创业教育融合的路径建议,应尽快构建以双创导向的人才课程体系和人才教学模式,将市场营销专业人才教育与创新创业教育进行双向深度有机融合。并简要介绍了长江工程职业技术学院在市场营销专业创新创业教育的一些做法。Under the background of“Internet+”,constantly emerging of new business has put forward higher requirements for vocational and marketing graduates in terms of vocational ability and innovation ability.Problems existing in the education of marketing major has been pointed out;necessity and feasibility of“integration”has been briefly described and how to promote the integration of marketing professional talent education with innovative entrepreneurial education has been proposed.It is necessary to establish a talent curriculum system and a talent teaching mode guided by entrepreneurship and innovation as soon as possible,to integrate the talent education of marketing specialty with the innovation and entrepreneurship education mode in a two-way and in-depth way,and to carry out in-depth innovation for the talent training mode of marketing specialty.Some practices of innovation and entrepreneurship education in the major of marketing in our institute was briefly introduced.

关 键 词：创新创业教育 市场营销专业 教学改革 教学体系 

分 类 号：G712.4[文化科学—职业技术教育学]