制度环境、客户定位与企业慈善捐赠  

Institutional Environment,Customer Orientation and Corporate Charitable Donations

作　　者：卢正文 陈鹏 LU Zheng-wen;CHEN Peng(School of Economics&Management,Shanghai Institute of Technology,Shanghai 201418,China)

机构地区：[1]上海应用技术大学经济与管理学院,上海201418

出　　处：《山西财经大学学报》2020年第5期76-85,共10页Journal of Shanxi University of Finance and Economics

基　　金：国家社会科学基金项目(15BSH067)。

摘　　要：以2011-2015年沪深两市A股上市公司为研究样本,实证分析了制度环境对企业慈善捐赠的影响以及客户定位对二者关系的调节作用。结果显示:区域经济发展水平、媒体关注程度和市场集中度对企业慈善捐赠都有显著正影响;区域的市场化程度和税负水平对企业慈善捐赠都有显著负影响;区域的法制化水平与企业慈善捐赠没有显著相关关系。上述结果表明,制度环境深刻影响了企业的慈善捐赠行为。进一步,这种影响在客户定位于消费者市场的上市公司中表现得更加显著。Taking A-share listed companies in Shanghai and Shenzhen Stock Exchanges from 2011 to 2015 as a research sample,this paper empirically analyzed the influence of institutional environment on corporate donation behavior and the regulating effect of customer orientation on above relationship. The results show that the level of regional economic development,media attention and market concentiation have significant positive impact on corporate donations,but there is no significant correlation between the legalization and charitable donations. The degree of marketization of the region and tax burden level have significant negative correlation with corporate donation. The above results indicate that institutional factors have a profound impact on corporate charitable donations. More importantly,this effect is more significant in the listed companies whose customers are positioned in the consumer market.

关 键 词：制度环境 客户定位 慈善捐赠 企业外部依赖性 消费者市场 

分 类 号：F270.7[经济管理—企业管理] F275.5[经济管理—国民经济]