“拼多多”现象与现代营销策略的嬗变  

"Pin Duo Duo" Phenomenon and the Evolution of Modern Marketing Strategy

作　　者：周莺 ZHOU Ying(Mianyang Financial School of Sichuan Province,Mianyang 621000,China)

机构地区：[1]四川省绵阳财经学校,四川绵阳621000

出　　处：《四川职业技术学院学报》2020年第2期43-46,共4页Journal of Sichuan Vocational and Technical College

摘　　要："拼多多"电商平台在激烈市场竞争中,以"拼团"购物为特色,通过沟通分享形成整合营销的电商思维,主动适应消费升级大趋势,并充分利用社交关系链进行营销推广。"拼多多"所代表的现代营销策略和营销方法值得借鉴。In the fierce market competition, which actively adapts to the general trend of consumption upgrading, "Pin duo duo" makes full use of social relationship chain for marketing promotion by using the "Pin Tuan" shopping form."Pin duo duo " represents the modern marketing strategy and marketing methods, which are worth referencing.

关 键 词：拼多多 电子商务 营销策略 嬗变 

分 类 号：F274[经济管理—企业管理]