行为控制对威客持续参与意愿的影响:被调节的中介模型  

Understanding the effect of behavioral control on continuance intention:A moderated mediation model

作　　者：王蒙蒙 王建军 王雪 WANG Mengmeng;WANG Jianjun;WANG Xue(Faculty of Management and Economics,Dalian University of Technology,Dalian 116023,China)

机构地区：[1]大连理工大学管理与经济学部,辽宁大连116023

出　　处：《管理工程学报》2020年第3期45-54,共10页Journal of Industrial Engineering and Engineering Management

基　　金：国家自然科学基金资助项目(71672019、71271039、71421001);教育部新世纪优秀人才支持计划资助项目(NCET-13-0082)。

摘　　要：威客的持续参与意愿是维持众包平台可持续性发展的关键因素。在众包参与过程中,平台实施的控制机制是否会影响持续参与意愿还缺乏系统的理论分析和实证研究。基于感知组织支持理论,本文构建了被调节的中介模型和相关假设,探讨行为控制如何通过归属感的中介作用影响持续参与意愿,以及在不同的程序公平水平下,行为控制通过归属感提升持续参与意愿的机制会有怎样的变化。基于“猪八戒网”搜集的290份样本数据,对模型进行实证检验。结果表明,归属感在行为控制影响持续参与意愿的关系中起部分中介作用;同时,程序公平正向调节上述中介作用,即程序公平越高,归属感在行为控制与持续参与意愿关系间的中介作用越容易实现。研究结果丰富、扩展了已有的众包理论研究,并为众包实践提供了管理启示与指导。I have witnessed the rapidly growing interest in crowdsourcing contests,and the growing interest has fueled the development of intermediary crowdsourcing platforms.In spite of the popularity,many crowdsourcing contest platforms are recently facing a declined number of active solvers.Solvers’continuance intention plays a crucial role in the sustainability and eventual success of crowdsourcing platforms.Some extant crowdsourcing studies have paid some effort on explaining solvers’continuance intention;however,much remains unknown,and more effort on this topic is needed.Especially,there is little research focusing on how control mechanisms impact continuance participation intention.Behavioral control is an important formal control mechanism and is widely used to manage various complex activities.It can promote the crowdsourcing process,reduce potential risks,and create a good environment,leading to positive feelings and reactions.Hence,behavioral control has the potential to improve solvers’continuance intention in crowdsourcing contests.However,the direct aim of behavioral control is to ensure the crowdsourcing process can be carried out successfully,not to compel solvers to participate in crowdsourcing tasks.So it is needed to understand the mechanism between behavioral control and continuance intention.Based on the perceived organizational support theory,this study respectively introduces a sense of belonging and procedural fairness as a mediator and a moderator to explain how behavioral control impacts solvers’continuance intention.A moderated mediation model is developed to study how behavioral control influences the continuance of participation intention through the mediating role of sense of belonging,and how this mediating effect varies at different levels of procedural fairness.Based on the research model,we propose five corresponding hypotheses.Then,based on the existing mature scale and definitions of the constructs,we conducted two surveys separated by a 2-week lag to collect the data.We received

关 键 词：行为控制 程序公平 归属感 持续参与意愿 被调节的中介 

分 类 号：C931[经济管理—管理学]