互联网嵌入、双元创业学习与农民创业绩效  

Internet embedding, ambidextrous entrepreneurship learning and farmers’ entrepreneurial performance

作　　者：姚柱 罗瑾琏[1] 张显春[2,3] 张亮亮 YAO Zhu;LUO Jin-lian;ZHANG Xian-chun;ZHANG Liang-liang(School of Economics and Management,Tongji University,Shanghai 200092,China;One Belt and One Road International College,Guilin Tourism University,Guilin 541006,China;Research Center of Maritime Silk Road Tourism Economy,Guilin Tourism University,Guilin 541006,China)

机构地区：[1]同济大学经济与管理学院,上海200092 [2]桂林旅游学院一带一路国际学院,广西桂林541006 [3]桂林旅游学院海上丝绸之路旅游经济研究中心,广西桂林541006

出　　处：《科学学研究》2020年第4期685-695,共11页Studies in Science of Science

基　　金：国家社会科学基金资助项目(17BJY150)。

摘　　要：通过对湖南和广西乡村旅游景点的376位农民创业者的调查,从双元创业学习视角探讨了互联网嵌入对其创业绩效的影响。研究结果发现:(1)互联网嵌入对农民创业者的探索式创业学习、利用式创业学习和创业绩效均具有显著的正向影响;(2)探索式创业学习和利用式创业学习均在互联网嵌入与创业绩效之间起中介作用;(3)相较于"低探索-低利用"创业学习一致,在"高探索-高利用"创业学习一致的情况下,农民创业者的创业绩效更高;相较于"高探索-低利用"创业学习不一致,在"低探索-高利用"创业学习不一致的情况下,农民创业者的创业绩效更高;探索式创业学习与利用式创业学习越一致,农民创业者的创业绩效越高;(4)创业努力分别正向调节互联网嵌入与探索式创业学习、利用式创业学习之间的关系。Based on the investigation of 376 rural entrepreneurs in rural tourist spots of Hunan and Guangxi, the paper discusses the influence of Internet embedding on their entrepreneurial performance from the perspective of ambidextrous entrepreneurship learning.The results show that:(1) Internet embedding has a significant positive impact on the exploratory entrepreneurial learning, exploitative entrepreneurial learning and entrepreneurial performance of rural entrepreneurs;(2) Both exploratory and exploitative entrepreneurial learning play an intermediary role between Internet embedding and entrepreneurial performance;(3) Compared with the consistency of "low exploration-low exploitation" entrepreneurial learning, the entrepreneurial performance of peasant entrepreneurs is higher under the consistency of "high exploration-high exploitation" entrepreneurial learning;Compared with the inconsistency of "high exploration-low exploitation" entrepreneurship learning, in the case of "low exploration-high exploitation" entrepreneurship learning, the entrepreneurial performance of peasant entrepreneurs is higher. The more consistent the exploratory entrepreneurial learning and the exploitative entrepreneurial learning, the higher the entrepreneurial performance of the peasant entrepreneurs will be.(4) Entrepreneurial efforts positively regulate the relationship between Internet embedding, exploratory entrepreneurial learning and exploitative entrepreneurial learning, respectively.

关 键 词：互联网嵌入 双元创业学习 创业努力 创业绩效 乡村旅游 

分 类 号：F328[经济管理—产业经济]