传统设计元素与包装设计融合探究  

Integration of Traditional Design Elements and Packaging Design

作　　者：李燕[1] LI Yan(Zhejiang Tongji Vocational College of Science and Technology,Hangzhou 311231,China)

机构地区：[1]浙江同济科技职业学院,杭州311231

出　　处：《包装工程》2020年第10期280-283,290,共5页Packaging Engineering

基　　金：浙江省教育厅支撑计划项目(Kg2013960);浙江省教育厅十三五优势专业建设课程项目。

摘　　要：目的中国传统设计文化是先人在造物过程中逐步形成并积累出来的设计经验、方法、思想,以及审美思想的结晶。有许多经典的设计理念、方法、思想,值得学习、借鉴,并将之融合于现代包装设计之中,使包装的产品融入地域化和民族化的特征,并将包装设计作为传播传统文化的一种载体,对外界进行民族文化输出。方法将传统设计元素与包装设计融合出新的文化韵味,从传统绘画中的"气韵"和写意、传统故事中的意念和神韵等方面分析传统元素与包装设计的联系。并从抽象化传统艺术形态、简化传统图案、精炼传统造型等方面,阐述了传统艺术元素与包装设计相互融合与渗透的设计原则。结论从中国传统艺术中提炼设计元素融合于现代包装设计中,探究在其影响下现代包装设计的发展趋势。将传统艺术元素有机地、巧妙地融入到现代包装设计中,不仅丰富了包装设计的感染力、传播力,而且还赋予了商品较高的文化内涵价值,用现代包装设计语言、理念来传播并展现传统文化的魅力精神,使传统设计文化在包装设计中得到良好的发展和深化,让国内的包装设计走向前沿,走出国门。Chinese traditional design culture is the crystallization of the design experience, method, design thought and aesthetic thought gradually formed and accumulated by ancestors in the process of creation. There are many classic design concepts, methods and ideas worth learning, and they are integrated into the modern packaging design, so that the packaging products are integrated with the characteristics of regionalization and nationalization, and the packaging design, as a carrier of the dissemination of traditional culture, exports the national culture to the outside world. The traditional design elements and packaging design were integrated to create a new cultural charm and the relationship between traditional elements and packaging design was analyzed from the aspects of "Qiyun" and freehand brushwork in traditional paintings and the ideas and verve in traditional stories, etc. The design principles of mutual integration and penetration of traditional artistic elements and packaging design were expounded by abstracting traditional art form, simplifying traditional pattern and refining traditional modeling. The design elements extracted from Chinese traditional art are integrated into modern packaging design, and the development trend of modern packaging design under its influence is explored. The organic and ingenious integration of traditional artistic elements into modern packaging design not only enriches the appeal and communication power of packaging design, but also endows commodities with higher cultural connotation value, promotes the dissemination and display of traditional cultural charm and spirit with modern packaging design language and concept, and makes traditional design culture develop and deepen well in packaging design, thus allowing the domestic packaging design to go to the forefront and go abroad.

关 键 词：艺术元素 设计思想 融合 包装设计 

分 类 号：TB482[一般工业技术—包装工程]