面向广告空间策划的虚拟交互实验平台  

Virtual Interactive Experimental Platform for Advertising Space Planning

作　　者：丁建浩[1] 王毅刚[1] 过山[1] DING Jianhao;WANG Yigang;GUO Shan(School of Media and Design,Hangzhou Dianzi University,Hangzhou 310018,China)

机构地区：[1]杭州电子科技大学人文艺术与数字媒体学院,杭州310018

出　　处：《实验室研究与探索》2020年第2期92-94,140,共4页Research and Exploration In Laboratory

基　　金：浙江省科技重点研发计划项目(2018C01030),杭州电子科技大学虚拟仿真项目(ZX170403320028)。

摘　　要：传统的传播策划专业在进行企业形象广告空间设计过程中,依托于文本或图像,实验教学不够直观。为此给出了一个基于VR技术的虚拟交互实验平台,依托平台的三维模型库、贴图库来快速构建虚拟场景,通过一系列的交互操作将文本策划方案转化为三维虚拟空间形象展示。具体案例验证了平台的可操作性,并针对该类虚拟实验提出具体的评价依据。Traditional communication planning major cannot carry out intuitive experimental teaching because it relies on text or image in the process of designing corporate image advertising space. The paper presents a virtual interactive experimental platform based on virtual reality technology. The virtual scene can be quickly constructed by the threedimensional model library and mapping library. The text planning scheme is transformed into the image display within three-dimensional virtual space through a series of interactive operations. The operability of the platform is verified by specific cases,and the concrete evaluation basis is put forward for this kind of virtual experiment.

关 键 词：广告策划 虚拟交互 虚拟实验 

分 类 号：TP393[自动化与计算机技术—计算机应用技术]