跨文化视角下的汽车广告翻译  

On the Automotive Advertisement Translation from a Cross-cultural Perspective

作　　者：麦红宇[1] 唐伯民 Mai Hongyu;Tang Bomin(Guangxi University,Nanning 530004,China)

机构地区：[1]广西大学外国语学院,南宁530004

出　　处：《柳州职业技术学院学报》2020年第2期127-130,共4页Journal of Liuzhou Vocational & Technical College

摘　　要：汽车广告翻译是跨文化交际不可或缺的重要部分。从跨文化角度出发,对汽车广告的翻译进行研究,通过分析汽车广告的案例,总结出跨文化视角下汽车广告翻译需要考虑到的跨文化因素,并提出适当的翻译策略,帮助译者在翻译实践中提高跨文化意识。Automobile advertisement translation is an indispensable part of cross-cultural communication.This paper studies the translation of automobile advertisements from a cross-cultural perspective,summarizes the crosscultural factors that should be taken into account in the translation of automobile advertisements from a crosscultural perspective by analyzing the cases of automobile advertisements,and proposes appropriate translation strategies to help translators improve their cross-cultural awareness in translation practice.

关 键 词：汽车广告 跨文化交际 翻译策略 

分 类 号：H315.9[语言文字—英语]