工程企业国际市场“3+2”战略管理研究——以南亚M国为案例  

Research on the“3+2”Strategic Management of Engineering Enterprises in the International Market——A Case Study of Country M in South Asia

作　　者：贺俊峰 胡志春 门艳侠 牟善平 李梦晨 Junfeng He;Zhichun Hu;Yanxia Men;Shanping Mou;Mengchen Li(China Petroleum Pipeline Engineering Co.,Ltd.,Langfang,Hebei,065000,China)

机构地区：[1]中国石油管道局工程有限公司,河北廊坊065000

出　　处：《财经与管理》2020年第4期16-20,共5页Finance and Management

基　　金：中国石油管道局工程有限公司东南亚项目经理部公司级课题(课题号DNY-2019-02);中共廊坊市委办公室、廊坊市人民政府办公室第一批“廊坊市青年拔尖人才”基金项目(2019.11-2022.11)。

摘　　要：战略管理是企业管理的关键所在,战略所在就是市场所在,战略定位直接关系到油气储运企业市场开发的效果,传统的EPC项目都习惯于采用投标型策略获取市场,但是未来市场需要引导型市场开发策略介入。论文以南亚M国市场开发为案例,对该国市场情况进行深入研究,做出了详尽的市场管理规划,分别从3个外向“市场研究、市场规划、市场布局”、2个内向“市场机制和关键技术”方面提供提升措施,以期为油气储运企业南亚M国及其他国家市场管理提升提供借鉴。Strategic management is the key to enterprise management,and the strategy is the market.Strategic positioning is directly related to the market development effect of oil and gas storage and transportation enterprises.Traditional EPC projects are accustomed to using bidding strategy to obtain the market,but in the future,the market needs the intervention of guiding market development strategy.Taking the market development of South Asia m as an example,this paper makes an in-depth study on the market situation of this country and makes a detailed market management plan,which provides upgrading measures from three outward“market research,market planning,market layout”and two inward“market mechanism and key technology”respectively,in order to provide reference for the market management improvement of oil and gas storage and transportation enterprises in South Asia m and other countries.

关 键 词：战略管理 市场开发 管理提升 工程企业 

分 类 号：F27[经济管理—企业管理]