关于发展广告学中公众问题的探讨  

A Probe into the Public Issue of Development Advertising Theory

作　　者：沈清 Shen Qing

机构地区：[1]中广传播集团有限公司

出　　处：《广告大观（理论版）》2020年第2期69-76,共8页Journal of Advertising Study

摘　　要："公众"作为发展广告学提出的影响中国广告产业发展的核心要素之一,与其他广告产业研究中频繁使用的"消费者""用户"或"受众"等概念相比,具备更好的群体性、综合性和能动性,更能表现出在数字化时代,人对广告产业发展所起的核心作用。Public,as one of the core factors which were defined by the Developing Advertising Theory,has better groupness,comprehensiveness and conscious dynamic when comparing with other concepts such as consumer,users and audience,etc.In the digital age,public could show the core function of human beings on the development of advertising industry.

关 键 词：公众 广告产业 概念比较 

分 类 号：F713.8[经济管理—广告]