非物质文化遗产大布江拼布绣产品的传承与创新研究  

Research on Inheritance and Innovation of Intangible Cultural Heritage Dabujiang Embroidered Patchwork Products

作　　者：吴珂[1] Wu Ke(Hunan Institute of Science and Technology,Yueyang,Hunan,414006)

机构地区：[1]湖南理工学院,湖南岳阳414006

出　　处：《湖南包装》2020年第2期48-51,共4页

基　　金：湖南省哲学社会科学规划基金一般项目(编号:15YBA186)。

摘　　要：文章以大布江拼布绣为例,结合当前非物质文化遗产的设计中产品存在的同质化和质次等问题,说明了非物质文化遗产的产品需要做好相关的传承与创新研究,主要解决以下问题:即大布江拼布绣产品的设计创新;与文创产品相结合做好文化创新;建设好自我品牌和消费渠道,使其产品走向更广阔的市场。Taking Dabujiang Embroidered Patchwork as an example, the article combines the problems of homogeneity and inferiority of products in the design of current intangible cultural heritage. The research mainly solves the following problems: the design innovation of Dabujiang Embroidered Patchwork;cultural innovation combined with cultural and creative products;building self-brands and consumption channels to make its products go to a broader market.

关 键 词：非物质文化遗产 大布江拼布绣 产品 传承 创新 

分 类 号：TS938[轻工技术与工程]