危机事件影响下的云南旅游形象管理研究  

Research on Management of Tourism Image From Perspective of Crisis Events in Yunnan

作　　者：周晓琴[1] ZHOU Xiaoqin(Research Institute of Provincial Information and Administration,Party School of Yunnan Committee of CPC,Kunming 650111,China)

机构地区：[1]中共云南省委党校省情和资政研究院,云南昆明650111

出　　处：《忻州师范学院学报》2020年第2期53-58,共6页Journal of Xinzhou Teachers University

基　　金：国家社会科学基金项目(18BJY008)。

摘　　要：消减旅游负面影响,强化正面影响,重塑旅游目的地形象,重振发展信心,是当前云南及其他一些旅游目的地所面临的重要课题。旅游危机事件对旅游目的地形象具有负面放大效应,有效管理旅游危机事件是旅游目的地形象塑造的重要途径,也是使云南旅游继续在全国乃至全球发挥示范作用的重要筹码。基于此,文章在审视危机管理研究及云南旅游发展实际基础上对云南旅游危机事件与旅游形象演进进行分析,从游客感知旅游形象形成过程的视角,认为云南旅游产业发展应以旅游危机事件为契机,着眼政府、旅游企业、社区居民、旅游者等利益相关主体层面,反思旅游危机管理中的旅游形象管理。To reduce the negative impact of tourism and intensify the positive impact,which can remodel the image of tourism destination and recollect the confidence of tourist,is an important task facing Yunnan and many other tourist destinations.Tourism crisis events often possess a negative amplification effects of tourism destination image.Effective management of tourism crisis event is an important way of tourism destination image building,meanwhile,it is also an important chip that make Yunnan tourism to continue to play an exemplary role in the whole nation and even the world.This study performed an analysis of tourism crisis events and tourism image in Yunnan on the foundation of examining crisis management and tourism development of Yunnan.We hold the view that the tourism development of Yunnan should attach importance to the tourism image molding in tourism crisis management from perspective of image perceptions to tourists.Take the tourism crisis as an opportunity,these related tourism departments should introspect the tourism image management of Yunnan in the tourism crisis management from four aspects,that is the government,tourism enterprise,community residents and the stakeholders related to tourists.

关 键 词：危机事件 旅游形象 利益相关者 旅游危机管理 

分 类 号：F590[经济管理—旅游管理]