互联网企业社会责任建设研究  

Research on Internet Corporate Social Responsibility Construction

作　　者：刘淑清[1] 智青 LIU Shuqing;ZHI qing(Department of Economics,Taiyuan Normal University,Jinzhong 030619,China)

机构地区：[1]太原师范学院经济系,山西晋中030619

出　　处：《忻州师范学院学报》2020年第2期72-76,共5页Journal of Xinzhou Teachers University

基　　金：山西省哲学社会科学规划课题(2019B360)。

摘　　要：随着信息技术的迅速普及,互联网企业蓬勃发展。但由于政策漏洞、消费者维权意识薄弱、内部检举机制不健全等诸多因素,企业对于需把握和自觉履行的社会责任认识不足。其中,互联网企业在维护知识产权、个人信息保护、健康内容管控、打击售假力度等方面都存在薄弱板块,导致其与消费者冲突最甚,并造成了比较严重的现实危害。解决此类问题,需要政府、企业、群众协同进步,逐步培养法律意识,完善立法监督机制。企业除了在伦理道德与盈利之间找到平衡点,更应该从消费者角度出发,健全检举机制,重视投诉反馈,重塑企业社会责任形象。With the rapid spread of information technology,Internet companies are booming.However,due to many factors such as policy loopholes,weak awareness of consumer rights protection,and inadequate internal reporting mechanisms,enterprises have insufficient understanding of the social responsibilities that need to be grasped and consciously fulfilled.To solve such problems,it is necessary for the government,enterprises,and the masses to make concerted progress,gradually cultivate legal awareness,and improve the legislative supervision mechanism.In addition to finding a balance between ethics and profitability,enterprises should start from a consumer perspective,improve the reporting mechanism,pay attention to complaint feedback,and reshape the image of corporate social responsibility.

关 键 词：互联网企业 社会责任 消费者 

分 类 号：F276.[经济管理—企业管理]