农村家庭教育消费满意度研究——基于辽宁省农户调研数据  

Research on Satisfaction of Rural Family Educational Expenditure——Based on Survey Data of Liaoning Rural Households

作　　者：王右文 张艳[2] WANG Youwen;ZHANG Yan

机构地区：[1]沈阳农业大学经济管理学院,沈阳110866 [2]沈阳农业大学高等教育研究所,沈阳110866

出　　处：《农业技术经济》2020年第4期117-126,共10页Journal of Agrotechnical Economics

基　　金：国家自然科学基金项目(编号:71503173,71273179);辽宁省高校创新团队(编号:WT2015009);辽宁省社会科学基金(编号:L18AJY007,L17AJY009)。

摘　　要：本文基于辽宁省1000个农户家庭教育消费的实地调研数据,通过对相关文献的梳理,建立农村家庭教育消费满意度的概念模型,旨在揭示农村家庭教育消费满意度的影响机理,从而促进农村教育的发展。本文采用结构方程模型和多元回归分析进行实证研究,研究结果表明农村家庭教育消费期望对教育消费质量感知、价值感知和满意度具有负向影响;教育消费质量感知和价值感知对教育消费满意度具有正向影响;教育消费满意度正向影响教育再消费意愿;家长文化程度对教育消费满意度影响教育再消费意愿的调节作用得到验证。The variables of rural family education expenditure expectation,satisfaction,and re-consumption willingness were used as research objects to reveal the influencing mechanisms of the antecedents and outcome variables of rural family education expenditure satisfaction,thereby promoting the development of rural education.A conceptual model of rural family education expenditure satisfaction was established through the combing of related literature.Data were collected through survey questionnaires,and empirical analysis was conducted by using structural equation modeling and multiple regression analysis.The results of the research show that rural family education expenditure expectation has a negative effect on the perception of education expenditure quality,value perception and satisfaction;perception of education expenditure quality,value perception have a positive effect on educational expenditure satisfaction;education expenditure satisfaction positively affects education re-consumption willingness.It has been verified that parental education level has a regulating effect on education expenditure satisfaction and educational re-consumption willingness.

关 键 词：农村家庭 教育消费 三元态度模型 消费满意度 

分 类 号：F323.8[经济管理—产业经济] G521[文化科学—教育学]