体验经济模式下的社区购物中心设计研究——以沈阳万科鹿特丹生活广场为例  

RESEARCH ON THE DESIGN OF COMMUNITY SHOPPING CENTER UNDER THE MODEL OF EXPERIENCE ECONOMY——TAKE VANKE ROTTERDAM LIFE PLAZA IN SHENYANG AS AN EXAMPLE

作　　者：关剑锋 曲敬铭[1] GUAN JIANFENG;QU JINGMING

机构地区：[1]大连理工大学建筑与艺术学院

出　　处：《设计》2020年第8期114-116,共3页Design

摘　　要：面对当今互联网电商对实体零售行业的冲击,大型商超人气低迷,商铺空置率高等问题,希望颠覆传统流量经济,促进实体商业建筑空间创新发展。采用实地调研的方法,以沈阳万科鹿特丹生活广场为例进行分析。将主题化、家庭化、智能化理念进行联动融入多样化的公共商业空间的设计策略。优化购物体验及购物环境,为我国未来社区商业建筑设计发展提供具有价值的参考。In the face of the impact of Internet e-commerce on the physical retail industry,large businesses are depressed and the vacancy rate of shops is high.We hope to overturn the traditional flow economy and promote the innovative development of physical commercial buildings.the method of field investigation was used to analyze the Vanke Rotterdam life plaza in Shenyang.the design strategy of integrating theme-oriented,family-oriented and intellectualized concepts into diversified public commercial space.The optimization of shopping experience and shopping environment can provide valuable reference for the future design and development of commercial buildings in communities in China.

关 键 词：体验经济 社区购物中心 主题化 人性化 动态化 

分 类 号：J59[艺术—艺术设计]