基于LSOIR模型的企业社会化营销信息传播研究  

Research on Enterprise Socialized Marketing Information Communication Based on LSOIR Model

作　　者：王润 赵军 WANG Run;ZHAO Jun(School of Information Engineering,Ningxia University,Yinchuan 750021,China)

机构地区：[1]宁夏大学信息工程学院,宁夏银川750021

出　　处：《电脑知识与技术》2020年第14期28-34,共7页Computer Knowledge and Technology

基　　金：基于规范的企业竞争力演化的计算实验研究(71461025)。

摘　　要：社会化营销是如今企业的主要营销方式,研究其中的信息传播机理有利于对营销信息传播过程进行分析,进而为企业社会化营销策略提出合理建议。通过重新划分和定义信息传播中的节点状态、分析归纳不同影响因素、从复杂系统的角度分析信息传播影响因素与不同的状态转换概率之间的联系,改进了SIR模型,构建了企业社会化营销背景下的LSOIR信息传播模型。仿真结果表明,模型能够反映出现实社会化营销中的信息传播规律。Social marketing is the main marketing method for today's enterprises.Studying the information dissemination mecha⁃nism is helpful to analyze the process of marketing information dissemination,and then to make reasonable suggestions for corpo⁃rate social marketing strategies.By re-dividing and defining node states in information transmission,analyzing and inducing differ⁃ent influencing factors,and analyzing the relationship between influencing factors of information transmission and different state transition probabilities from the perspective of complex systems,the SIR model was improved,and corporate social marketing was constructed LSOIR information propagation model under the background.Simulation results show that the model can reflect the law of information dissemination in real social marketing.

关 键 词：社会化营销 信息传播 传染病模型 复杂系统 仿真 

分 类 号：TP319.9[自动化与计算机技术—计算机软件与理论]