物流企业服务质量对消费者购买意愿的影响研究  

Research on the Influence of Service Quality of Logistics Enterprises on Consumers Purchase Intention

作　　者：杨佳慧 邹安全[1] YANG Jia-hui;ZOU An-quan(School of Business and Law,Foshan University,Foshan 528000,China)

机构地区：[1]佛山科学技术学院经济管理与法学院,广东佛山528000

出　　处：《佛山科学技术学院学报（社会科学版）》2020年第2期78-80,共3页Journal of Foshan University(Social Science Edition)

基　　金：国家哲学社会科学规划项目(2017BJY008)。

摘　　要：以影响物流企业服务质量的四个重要维度——时效性、可靠性、便利性和产品价格为主要研究对象,通过公开发放报告和调查问卷等方式收集相关统计数据,运用servqual物流服务质量的评价模型,分析影响物流企业的服务质量的四个重要维度与物流企业消费者的购买意愿的相互关系,确定物流企业服务质量的四个重要维度中对消费者购买意愿的正向影响因素和负向影响因素,并提出改进的措施,加强物流企业的服务质量,提升物流企业消费者再一次购买的意愿。The main research objectives are the four important dimensions that affect the service quality of logistics enterprises——timeliness,reliability,convenience and product price.The related statistical data are collected by publishing reports and questionnaires,using the servqual logistics service quality evaluation model,this paper analyzes the relationship between the four important dimensions which affect the service quality of logistics enterprises and the purchase intention of logistics enterprises’consumers,to determine the positive and negative influence factors on consumers’purchase intention in the four important dimensions of service quality of logistics enterprises,and to put forward improving measures in practice to strengthen the service quality of logistics enterprises,thus enhances the logistics enterprise consumer to buy again the willingness.

关 键 词：物流企业 服务质量 消费者购买意愿 

分 类 号：F252[经济管理—国民经济]