特色品牌活动对提升大学生专业认同感的实效性研究  

作　　者：陈璐[1] 

机构地区：[1]广州医科大学,广东广州511436

出　　处：《高教学刊》2020年第20期74-76,共3页Journal of Higher Education

基　　金：2017-2018年度广东省青少年和青少年工作研究课题立项“特色品牌学生活动对提升大学生专业认同感的实效性研究”(编号:2017WT025)。

摘　　要：校园文化建设是我国构建社会主义先进文化的重要组成部分.当前高校学生活动泛化而缺少专业化教育实效性、专业特色及指导、专业发展创新力以及专业化持久机制,因此在思想和行动上解决对专业化特色品牌活动构建的必要性和重要认识迫在眉睫.聚力打造符合各专业人才培养规律、完善分层管理机制、突出学生主体,优化专业指导、利用新媒体技术加强宣传、着重增加专业见习实习比重的高校专业化特色品牌活动对提升大学生专业认同感有实效性意义.The construction of campus culture is an important part of construction of advanced socialist culture in China.At present,the generalization of college students'activities only were carried in very general,and lacks the effectiveness of professional education,professional features and guidance,professional development and innovation,and lasting professional mechanisms of lasting.Therefore,it is urgent to deal with the necessity and important understanding of the constructing the specialized brand activities in thoughts and actions.Concentrating on the laws of bringing up professional experts,improving the hierarchical management mechanism,highlighting the students as principal part,optimizing professional guidance,promoting the publicizing with the help of new media technology.Enhancing the constructing of specialized-brand-activities of higher rate of professional training and internship has the effectiveness of promoting the college students'professional identification.

关 键 词：专业特色 品牌效应 专业认同感 

分 类 号：G640[文化科学—高等教育学]