县级融媒体助力乡村振兴的策略分析  

On the Strategy of County-level Integrated Media in Promoting Rural Revitalization

作　　者：印兴娣[1] 李培 Yin Xingdi;Li Pei

机构地区：[1]常州工学院,江苏常州213022 [2]江苏广播电视总台,江苏南京210000

出　　处：《传媒观察》2020年第6期53-60,共8页Media Observer

摘　　要：在乡村振兴进程中,县级融媒体通过全方位、多视角、指向性的信息传播,对促进农村受众的观念更新、信息利用、素质提升具有重要的影响作用。其作用发挥的关键在:信息价值含量要高、渠道要多元通畅、方式要灵活多样、受众接受效果要好。In the process of rural revitalization,county-level integrated media,with all-round,multi-facet,and directional information dissemination,plays an important role in helping the audience renew their idea,better utilize information and improve media literacy.The key lies in high-value information,diversified and unobstructed channels,flexible and diverse methods,and desirable effect for the target audience.

关 键 词：县级融媒体 乡村振兴 传播 支持 

分 类 号：G206[文化科学—传播学]