基于多视角的图书馆价值评价要素分析  

A Multi-Prespective Analysis on Library Value Evaluation and its Elements

作　　者：齐向华[1] Qi Xianghua

机构地区：[1]山西大学经济与管理学院

出　　处：《国家图书馆学刊》2020年第2期60-68,共9页Journal of The National Library of China

基　　金：国家社会科学基金一般项目“图书馆服务质量、关系质量与用户忠诚的关系研究”(项目编号:15BTQ021)研究成果之一。

摘　　要：当前图书馆价值评价研究中的价值概念及其组成要素存在模糊之处,本文在总结现有相关研究的基础上引入营销学中价值的概念,将图书馆价值分为基于图书馆视角的价值和基于用户视角的价值两种类型。这两种视角的图书馆价值的组成要素均为成本和收益,成本和收益之间的比较决定了图书馆的价值。在基于图书馆视角的价值评价中,成本为图书馆的运营成本和固定资产成本,收益或为图书馆资源和服务的货币收益估算,或为图书馆的产出和影响。在基于用户视角的价值评价中,成本为用户感知的精力成本和心理成本,收益为用户感知的功能价值、情感价值和社会价值。但两种视角的价值评价都有其局限性,只有克服了目前相关研究在方法和内容等方面存在的局限,才能提高图书馆价值评价结果的可信度。参考文献46。This paper attempts to clarify the ambiguity of the value concept and its constituent elements in the current research of library value evaluation.On the basis of summarizing the existing related research,this paper introduces the concept of value in marketing,and divides library value into two types:the value based on library perspective and the value based on user perspective.The elements of these two types of values are cost and benefit,and the comparison of cost and benefit determines the value of the library.In the value evaluation based on the library perspective,the cost is operating cost and fixed assets cost of library;the benefit is estimated as the monetary income of the library resources and services,or the output and impact of the library.In the value evaluation based on users’perspective,the cost is the energy cost and the psychological cost perceived by the user;the benefit is the functional value,the emotional value and the social value perceived by the user.The value evaluation from both perspectives has its limitations,only by overcoming the limitations of the methods and contents in the current research,can we improve the credibility of the library value evaluation results.46 refs.

关 键 词：图书馆价值 成本 收益 价值评价 

分 类 号：G250[文化科学—图书馆学]