融媒体时代高校新闻宣传工作转型的路径  

The Transformation Path of University's News Propaganda in the era of Integrating Media

作　　者：丁蕾 DING Lei(Hunan College of Foreign Studies,Changsha 410116,China)

机构地区：[1]湖南外国语职业学院,湖南长沙410116

出　　处：《天津中德应用技术大学学报》2020年第3期48-52,共5页Journal of Tianjin Sino-German University of Applied Sciences

基　　金：2019年度湖南省职业院校教育教学改革研究项目(ZJGB2019359)的研究成果。

摘　　要：目前,迅猛发展的互联网信息技术将我国媒体发展引向融媒体时代,国家出台多项政策引导并推动传统媒体和新兴媒体实现融合发展,各大新闻机构走在了变革的前列。高校新闻宣传工作为与之同频共振,正随时代变革向融媒体路径转型。通过打造新型校园融媒体平台,提升各院系、各职能部门、师生、专兼职宣传队伍的媒介素养,建构新型高校新闻宣传工作话语体系。At present,the rapid development of Internet information technology has led the media development in China to the period of converging media.A number of policies have guided and promoted the integration and development of traditional media and emerging media,and major news organizations are at the forefront of the reform practice.In order to echo with the same frequency,the news propaganda work in colleges and universities is transforming to media convergence with the changes of the times.The construction of the new converging media platform on campus will improve the media aptitude of teachers and students in colleges,functional departments,and professional or part-time publicity teams.The new university discourse system with audience as the center and converging media as the decision-making deployment will be constructed.

关 键 词：融媒体 新闻宣传工作 话语体系 高校 传播学原理 

分 类 号：G222[文化科学]