民族地区旅游创业投资网络社群特征分析  

The Characteristics of Network Communities of Tourism Venture Capital Investments in Ethnic Areas

作　　者：刘冰[1] 姜晖 罗超亮 LIU Bing;JIANG Hui;LUO Chao-liang(Sun Yat-sen University,Guangzhou 510275,China;Guizhou University of Finance and Economics,Guiyang 550025,China)

机构地区：[1]中山大学旅游学院,广东广州510275 [2]贵州财经大学工商学院,贵州贵阳550025

出　　处：《广西民族大学学报（哲学社会科学版）》2020年第2期59-65,共7页JOURNAL OF GUANGXI MINZU UNIVERSITY:PHILOSOPHY AND SOCIAL SCIENCE EDITION

基　　金：国家社会科学基金项目“基于权力匹配的网络时代旅游企业管理创新研究”(项目编号:18BGL151)。

摘　　要：关注民族地区旅游创业投资现象,采用社会网络分析法,剖析创业投资机构网络社群结构与特征。研究发现,创业投资机构对民族旅游项目的选择偏好存在差异;民族地区旅游创业投资网络具有明显的社群结构,且具有基于网络拓扑结构形成的领导型与自组织型共存、基于不同属性的同质性偏好与异质性偏好共存的社群特征。研究结论为民族地区旅游创业的发展及创业投资引导问题提供理论依据及决策参考。Focusing on tourism venture capital investments in ethnic areas,this paper explores the structures and characteristics of venture capital(VC)network community by adopting the methodology of social network analysis.It finds that VC firms have different preferences for ethnic tourism projects;and the tourism VC network communities in ethnic areas show obvious community structure with the characteristics of the coexistence of leadership and self-organization on the basis of the network topology,and the coexistence of homogeneity and heterogeneity preference on the basis of different attributes.The research results provide theoretical basis and decision-making reference for the development of tourism entrepreneurship and tourism venture capital investment in ethnic areas.

关 键 词：旅游创业投资 网络社群特征 民族地区 社会网络分析 

分 类 号：C939[经济管理—管理学]