融媒体背景下职业院校新闻宣传工作的路径探析  

Ways of News and Publicity Work in Vocational Colleges in Times of Media Integration

作　　者：张静 唐毅[1] ZHANG Jing;TANG Yi(Anhui Electrical Engineering Professional Technique College,Hefei 230051,China)

机构地区：[1]安徽电气工程职业技术学院,安徽合肥230051

出　　处：《安徽电气工程职业技术学院学报》2020年第2期106-108,共3页Journal of Anhui Electrical Engineering Professional Technique College

摘　　要：随着传播技术的重大变革和媒体融合的主流趋势,高职院校的新闻宣传工作也面临着多项风险和挑战。融媒体时代,高校需要打破平台壁垒,构建以融媒体为中心的宣传阵地;选拔培养学生记者,培养全媒体业务能力,充实宣传队伍;以“用户为中心”,重塑新闻话语体系,讲好校园故事。着力打造一个有传播力、引导力、影响力、公信力的校园新型主流媒体。With the major change in communication technology and the mainstream trend of media integration,the news and publicity work in higher vocational colleges is also facing many risks and challenges.In the era of media integration,colleges and universities need to break down the platform barriers and build a publicity front centered on integrated media,strengthen the publicity team by selecting and training student journalists and cultivating media-wide operational ability and,reshape a″user-centered″news discourse system to tell good campus stories,so that the new type of campus mainstream media with the power of communication,guidance,influence and credibility will be built.

关 键 词：融媒体 职业院校 新闻宣传 

分 类 号：G647[文化科学—高等教育学]