企业战略定位与公司财务行为:理论研究框架与建议  

Positioning of Business Strategy and Corporate Financial Behavior:Theoretical Framework and Research Suggestions

作　　者：王化成[1] 钟凯 郝恩琪 侯粲然 Wang Huacheng;Zhong Kai;Hao Enqi;Hou Canran

机构地区：[1]中国人民大学商学院,北京100872 [2]对外经济贸易大学国际商学院,北京100029 [3]中国银行财务管理部,北京100818

出　　处：《复印报刊资料（财务与会计导刊）（理论版）》2019年第3期66-77,共12页FINANCE & ACCOUNTING GUIDE

摘　　要：本文系统梳理了企业战略定位与公司财务行为的相关研究,构建了基于战略定位动因的企业战略定位与公司财务行为理论研究框架:以战略定位动因分析为基础、战略定位分类为依据,通过文本分析拓展企业战略定位测度指标,完善“环境-战略-财务-价值”的逻辑链条。同时,本文结合融资决策、投资决策与分配决策提出了相关方向的未来研究建议。本文对于理解企业战略定位与公司财务行为之间的关系、促进战略管理与公司财务交叉学科的研究、深化学术界与实务界关于战略定位与财务决策的理解和认识具有积极意义。This study makes a review on the association between business strategy position and corporate financial behavior.We construct a motivation based research framework including strategy motivation analysis,strategy position classification and textual analysis of strategy measurement,which could complement the“environment-strategy-finance-valuation”research category.Meanwhile,future research suggestions are provided with financing,investm ent,and payout decisions.This study not only contributes to the interdisciplinary research about strategy and finance,but also improves the understanding on business strategy and corporate finance.

关 键 词：战略定位 财务行为 融资决策 投资决策 分配决策 

分 类 号：F27[经济管理—企业管理]