基于OBE模式的项目教学包课程考核模式改革研究与实践 ——以"广告策划与创意"课程为例  

Research and Practice on the Reform of the Assessment Mode of Project Teaching Package Based on OBE Mode--Take the course"Advertising Planning and Creativity"as an example

作　　者：刘畅 LIU Chang(College of Management,Liaoning Communication University,Shenyang,Liaoning 110000)

机构地区：[1]辽宁传媒学院管理学院,辽宁沈阳110000

出　　处：《科教导刊》2020年第12期66-68,共3页The Guide Of Science & Education

基　　金：2018年度辽宁省普通高等教育本科教学改革研究项目“基于OBE模式的项目教学包研究与实践--以广告学专业课程教学为例”(编号912)。

摘　　要：基于OBE模式的项目教学包课程过程考核模式改革,尝试从广告策划与创意项目教学课程考核评价体系改革入手,围绕课程考核目标、课程考核评价体系构建、课程考核评价改革措施、过程考核评价实施效果等方面,建立多元化、全程化的考评体系,以提升学生分析问题、解决问题及自主学习的能力,不断提高教学质量,实现人才培养目标.Based on the OBE model, this paper attempts to start with the reform of the assessment and evaluation system of the project-based teaching package curriculum, and to establish a diversified and whole process assessment system focusing on the objectives of the course assessment, the construction of the course assessment and evaluation system, the reform measures of the course assessment and evaluation, and the implementation effect of the process assessment and evaluation, in order to improve the ability of students to analyze, solve problems and study independently, improve the teaching quality constantly,and achieve the goal of talent training.

关 键 词：OBE模式 项目教学包教学 考核模式改革 

分 类 号：G642[文化科学—高等教育学]