《湘报》与晚清湖南信息传播模式的现代转型  

Xiang Daily and the Modern Transformation of Hunan Information Communication Mode in the Late Qing Dynasty

作　　者：阳海洪[1] 赵亚丽 YANG Haihong;ZHAO Yali(College of Literature and Journalism,Hunan University of Technology,Zhuzhou Hunan 412007,China)

机构地区：[1]湖南工业大学文学与新闻传播学院,湖南株洲412007

出　　处：《湖南工业大学学报（社会科学版）》2020年第3期73-80,共8页Journal of Hunan University of Technology(Social Science Edition)

基　　金：湖南省社会科学成果评审委员会重点课题“湖南现代化——报刊与湖南早期现代化(1897—1919)”(XSP19ZD1020);湖南文化创意产业研究中心湖南工业大学研究基地课题“‘一带一路’背景下湖南文化产业竞争力提升路径研究”(2019hnwc02)。

摘　　要：媒介不仅传播信息,而且对人的思维方式、社会关系、身份建构都会产生深刻影响。《湘报》从变法维新、改革现存秩序的目标出发,在传播主体、传播渠道、传播内容、传播受众与传播效果等方面,将“传达者”的官报传播模式,改造为“启蒙者”的现代化传播模式,重构知识分子的政治参与方式。如此,政党与传媒携手,成为意见竞争的参与主体与主要方式,传媒成为意见竞争与关系管理的平台和现代政治运作的基础,其极大地增强了现代传媒的传播力,也为近代湖湘知识分子的政治参与提供了新渠道。Media not only spread information,but also have a profound impact on people’s thinking mode,social relations and identity construction.Starting from the goal of reform and reform of the existing order,Xiang Daily transforms the official newspaper communication mode of“communicator”into the modern communication mode of“enlightener”and reconstructs the political participation mode of intellectuals in the aspects of communication subject,communication channel,communication content,communication audience and communication effect.In this way,political parties and the media work have become the main participants and the main way of the opinion competition.The media has become the platform of the opinion competition and the relationship management and the foundation of the modern political operation.It has greatly enhanced the communication power of the modern media and provided a new channel for the political participation of the modern Huxiang intellectuals.

关 键 词：《湘报》 晚清湖南 传播模式 湖湘知识分子 意见竞争 政治参与 

分 类 号：G219.29[文化科学—新闻学]