增强现实在民间工艺展示中的运用研究  

Research on the Application of Augmented Reality in Folk Crafts Display

作　　者：孟庆林[1] 张一然 Meng Qinglin;Zhang Yiran(Tianjin University of Commerce Boustead College,Tianjin 300384,China;Tianjin University of Commerce,Tianjin 300134,China)

机构地区：[1]天津商业大学宝德学院,天津300384 [2]天津商业大学,天津300134

出　　处：《艺术与设计（理论版）》2020年第6期72-74,共3页Art and Design

摘　　要：文章对传统民间工艺进行数字活态化传承与研发,与新媒体技术相结合,突破其传统的静态保护和展示模式,重新挖掘传统民间工艺的时代价值,激发传统民间工艺的活力,使人们了解传统民间工艺真实的艺术风采和文化内涵。以体验为核心,将交互式增强现实技术融入传统民间艺术的展示中,创新传统无反馈单向显示模式,提高人们对传统民间文化的兴趣。利用虚拟仿真技术、建立移动终端平台、开发文创衍生产品,最大程度实现非遗文化传播和内容形式的深度延展。以AR技术及移动终端作为工具和载体,通过静态保护、动态传承和开放性普及传播的形式,激发文化价值潜能,提升京津冀地区非物质文化遗产文化旅游的综合价值,为带动文化创意产业做出积极贡献。It’s necessary to conduct digital activation inheritance and research and development of traditional folk crafts.New media technology shall be combined to break through the traditional static protection and presentation mode,revitalize folk crafts and rediscover their value of times,and make people learn their true artistic appearance and cultural connotation.It is experience-caring and integrates interactive AR technology into traditional folk crafts,innovates the traditional one-way and non-feedback exhibition mode,and arouses people’s interest in traditional culture.Furthermore,it makes use of virtual simulation technology,establishes mobile terminal platform and develops derivative products to disseminate intangible cultural heritage in content and form to the greatest extent.AR technology and mobile terminal are used as the tool and carrier.By means of static protection,dynamic inheritance and open dissemination,simulating the potential of cultural value,promoting the comprehensive value of cultural tourism of non-material cultural Heritage in Beijing-Tianjin-Hebei region,and makes a positive contribution to promote cultural and creative industries.

关 键 词：增强现实 非物质文化遗产 数字化传承 展示 互动 

分 类 号：J02[艺术—艺术理论] G20[文化科学—传播学]