基于馆藏资源的图书馆文化创意产品开发研究——以广西壮族自治区图书馆为例  

Research on the Development of the Cultural and Creative Products of Libraries Based on Collection Resources:Taking Guangxi Library as an Example

作　　者：李臻[1] Li Zhen

机构地区：[1]广西壮族自治区图书馆,广西南宁530022

出　　处：《图书馆研究与工作》2020年第7期36-42,共7页Library Science Research & Work

基　　金：广西壮族自治区图书馆2017年度重点支持项目“基于公共图书馆馆藏资源的文化创意产品开发研究”(项目编号:GT-KY-2017-001)的研究成果。

摘　　要：目前我国图书馆文化创意产品开发的理论研究和工作实践还处在初级阶段。广西壮族自治区图书馆作为2017年首批全国文化文物单位文化创意产品开发试点单位,近年来在文化创意产品馆藏资源开发方面做了一些积极有益的探索:加强组织保障和馆藏资源挖掘,参与联盟共建与专业人才培育,采取"线上+线下"营销和以评促销。文化创意产品设计思维主要有"元素直译""符号转化""意蕴诠释""概括归纳"。文章分析其可利用的馆藏资源和产品开发的类型,并从用户需求、馆藏设计、开发模式、品牌打造、人才培育等方面提出图书馆文化创意产品开发策略。At present,theoretical research and working practice of the development of cultural and creative products of libraries in our country are still in the primary stage.Guangxi Library,among the first group of cultural relics protection organizations to develop cultural and creative products,spares no efforts in this practice.It tries to strengthen protection for cultural relics and further explore collection resources in the library.Whafs more,it proposes to work with allays to build a talent pool.On-line and on-site marketing are paralleled and recommendations and opinions from customers are valued so as to promote the products.Applying cultural elements directly,transforming cultural signs,interpreting annotations and generalization are used in the design process.The article dissects resources available and the types of products.Development strategy of cultural and creative products of libraries are put forward from the aspects of user demand,collection design,development mode,brand building,talent cultivation,etc.

关 键 词：馆藏资源 图书馆 文化创意产品开发 

分 类 号：G258.2[文化科学—图书馆学]