大学创业文化何以自信?--探索大学创业文化影响因素的扎根理论研究  

How to Become Self-Confident About University Entrepreneurial Culture?--A Grounded Theoretical Research on the Factors of UniversityEntrepreneurial Culture

作　　者：姚凯[1] 房钰君 YAO Kai;FANG Yu-jun(School of Management,Fudan University,Shanghai 200433,China)

机构地区：[1]复旦大学管理学院,上海200433

出　　处：《研究与发展管理》2020年第2期120-132,共13页R&D Management

基　　金：国家社会科学基金重大项目“大数据时代国际人才集聚及中国战略对策研究”(16ZDA057)。

摘　　要：大学生创业者是当前中国创业浪潮中重要的创业群体之一,他们的价值观和行为取向对我国创业事业发展具有决定性的影响。本文选取8个大学生创业项目的创始人为研究样本,运用扎根理论研究方法,探索性地建构了以"创业激情"为核心范畴的大学创业文化影响因素的理论框架。研究发现:大学创业文化的影响因素包括3类:大学创业规则制订和创业行为合法化、可行性的管制层面因素;对创业价值观的塑造和创业精神植入的规范层面因素;以创业激情为核心范畴的认知层面因素。创业政策导向、高校校训和创业胜任力是形成大学生创业者身份认同和积极情绪的前置因素;区域创业文化、创业教育、家庭和榜样创业印记是创业合法性的基础,是创业行为可行性的保障。针对大学创业文化自信建构,本文对政府和大学的实践建议如下:分步骤建构大学生创业行为的合法性和可行性;通过榜样印记作用和创业教育提高创业胜任力;分阶段点燃大学生创业者的创业激情。College student entrepreneurs are one of the most core entrepreneurial groups in current wave of Chinese entrepreneurship. Their values and behavior orientation have a decisive impact on the development of Chinese innovation and entrepreneurship. It selected the founders of 8 undergraduate entrepreneurship projects as the research samples,and used the grounded theory research method to explore and construct the theoretical framework of the factors of university entrepreneurship culture based on the core category of"entrepreneurial passion". The main conclusions are as follows. The factors of university entrepreneurship culture are as following:the regulative factors including the establishment of entrepreneurship rules,legalization and feasibility of entrepreneur behavior,the normative factors including the shaping of entrepreneurial values and the implantation of entrepreneurial spirit,and the cognitive factors including the core category of entrepreneurial passion. Entrepreneurship policy guidance,college motto and entrepreneurial competency are the preconditions of the forming of college entrepreneurs’ identity and positive emotions. Regional entrepreneurship culture,college entrepreneurship education,entrepreneurial imprinting from family and role model are the basis of the legitimacy of entrepreneurship and the guarantee of the feasibility of entrepreneurship. In terms of the self-confidence construction of university entrepreneurial culture,the practical suggestions for the government and universities are as following:building the legitimacy and feasibility of university students’ entrepreneurial behavior step by step;improving entrepreneurship skills through the imprinting effect of role models and entrepreneurship education;igniting the entrepreneurial passion of college entrepreneurs in stages.

关 键 词：大学创业文化 影响因素 探索性研究 扎根理论 

分 类 号：C936[经济管理—管理学]