高职院校市场营销专业人才培养模式改革实践--以唐山工业职业技术学院为例  

The Reform and Practice of Talent Training Mode of marketing specialty in Higher Vocational Colleges——A Case Study of Tangshan Polytechnic College

作　　者：刘彩霞[1] 李伯伟[1] 王文永[1] LIU Caixia;LI Bowei;WANG Wenyong(Tangshan Polytechnic College,Tangshan 063299,China)

机构地区：[1]唐山工业职业技术学院,河北唐山063299

出　　处：《工业技术与职业教育》2020年第2期52-54,共3页Industrial Technology and Vocational Education

基　　金：2019年唐山工业职业技术学院院级课题“以就业为导向的高职院校市场营销专业人才培养模式改革研究——以唐山工业职业技术学院为例”(项目编号:YJKT201941),主持人刘彩霞。

摘　　要：高职人才培养与企业对市场营销专业毕业生的需求存在一定程度的脱节现象,建立新的人才培养模式是破解这一问题的关键。唐山工业职业技术学院市场营销专业通过不断探索和实践,建立了以就业为导向的人才培养模式,并不断完善各种保障措施,人才培养模式的改革取得了较好的效果。There is a certain degree of disconnection between the training of talents in higher vocational colleges and the demand of marketing graduates,and the key to solve this problem is to establish a new talent training mode.Through constant exploration and practice,Tangshan Vocational and Technical College has established employment-oriented talent training mode,and constantly improved various safeguard measures,the reform of talent training mode has achieved better results.

关 键 词：市场营销 就业导向 人才培养模式 

分 类 号：G710[文化科学—职业技术教育学]