基于设计扶贫的农特产包装设计研究  

A Research on Packaging Design of Agricultural Specialty Products From the Perspective of Poverty Alleviation through Design

作　　者：赵绍印[1] 

机构地区：[1]徐州工程学院艺术与设计学院

出　　处：《创意与设计》2020年第2期28-32,共5页Creation and Design

基　　金：江苏省2019年度高校哲学社会科学研究一般项目(项目号:2019SJA0989)“基于设计扶贫视角下的农特产包装设计研究-苏北为例”的阶段性成果。

摘　　要：文章以设计扶贫为视角,对具有特产资源的贫困地区如何利用设计实现精准扶贫,在策略和方法上做出了分析。即提出了利用特产包装和广告等设计为策略;通过划分影响特产包装设计的三个因素,并细分购买特产的不同动机,区分了四种不同的消费群体,在此基础上提出了利用设计实现精准扶贫的具体方法:特产包装设计要围绕不同消费群体和消费心理有所侧重和强化,运用不同的视觉元素才能打动和满足相应的消费者和消费需求。From the perspective of poverty alleviation through design,this paper analyzes the strategies and methods of how to use design to achieve precise poverty alleviation in the poverty-stricken areas with special resources.By dividing the three factors that affect the design of the special product packaging and the different motives for purchasing the special product,four different consumer groups are distinguished,on the basis of this,the paper puts forward the concrete method of using design to realize precise poverty alleviation:the design of special product packaging should be focused on and strengthened around different consumer groups and consumer psychology,the use of different visual elements in order to impress and meet the corresponding consumer and consumer needs.

关 键 词：农特产 设计扶贫 包装设计 

分 类 号：F323.8[经济管理—产业经济] F323.5[轻工技术与工程—食品科学] TS206.2[轻工技术与工程—食品科学与工程]