企业社会责任、技术创新与品牌价值的门槛效应研究  

Research on the Threshold Effect of Corporate Social Responsibility,Technological Innovation and Brand Value

作　　者：李园园 刘建华[1] 段珅 黄磊[3] LI Yuan-yuan;LIU Jian-hua;DUAN Shen;HUANG Lei(Business School,Nankai University,Tianjin 300071;Business School,Renmin University of China,Beijin 100872;School of Management,Chongqing University of Technology,Chongqing 400054)

机构地区：[1]南开大学商学院,天津300071 [2]中国人民大学商学院,北京100872 [3]重庆理工大学管理学院,重庆400054

出　　处：《软科学》2020年第6期1-7,共7页Soft Science

基　　金：国家自然科学基金重点项目(71832002、71702017);教育部人文社会科学研究一般项目规划基金项目(17YJA630080)。

摘　　要：基于非线性的研究视角,通过建立门槛面板数据模型,重点关注企业社会责任、技术创新与品牌价值三者关系研究中普遍忽视的非线性问题。结果表明:随着企业社会责任投入的增加,企业社会责任与技术创新之间呈现出边际效益递减的促进作用;在企业社会责任投入强度存在差异的情况下,技术创新对品牌价值的影响呈现先正后负的倒U型门槛效应;样本企业的社会责任意识整体表现偏低。提出引导企业主动承担社会责任仍是我国政府的主要任务之一。From the lens of a non-linear perspective,this paper establishes a threshold panel data model to investigate the ig-nored non-linear issues concerning the relationship between corporate social responsibility,technology innovation,and brand value.Result shows that,first of all,the promoting effect of corporate social responsibility on technology innovation dimini-shes with the increase of corporate social responsibility investment.Secondly,when there are differences in input intensity of corporate social responsibility,the impact of technology innovation on brand value presents a negative U-shaped threshold effect.It also found that,the general performance of social firms'responsibility awareness in the sample is low.Therefore,it is still one of the main tasks for the China government to guide firms to actively fulfill corporate social responsibility.

关 键 词：企业社会责任 技术创新 品牌价值 

分 类 号：F272[经济管理—企业管理] F273.1[经济管理—国民经济]