基于朋友圈的农村末端物流自由协同配送模式研究  

Research on the Model of Free Cooperative Delivery of Rural Terminal Logistics Based on Friends Circle

作　　者：张碧玉 刘彩虹[1] ZHANG Bi-yu;LIU Cai-hong(College of Business,Jiaxing University,Jiaxing 314001,China)

机构地区：[1]嘉兴学院商学院,嘉兴314001

出　　处：《价值工程》2020年第18期118-120,共3页Value Engineering

基　　金：浙江省教育厅基金资助项目(项目编号:Y201636465)。

摘　　要：针对农村末端物流配送的低效率、高成本的问题,基于普适化的朋友圈信息平台及分享协作理论,提出了一种农民自由协同配送的末端物流模式,并对协同内容和协同的一般过程进行了研究,最后提出了对应的微观实施对策。旨在为解决农村物流进村难和出村难问题提供一些理论参考。In view of the low efficiency and high cost in the terminal logistics of rural e-commerce,based on the universal friend circle and collaborative sharing theory,this paper puts forward a farmers'free cooperative distribution model of rural terminal logistics.Moreover,the cooperative content and the general process for the model are given.Finally,it proposes the corresponding micro-implementation countermeasures.It provides some theoretical references to the two way distribution of rural terminal logistics.

关 键 词：朋友圈 末端物流 协同配送 自由快递员 

分 类 号：F274[经济管理—企业管理]