新冠肺炎疫情对我国民营企业的影响及应对策略  

The Impact of COVID-19 on China's Private Enterprises and Corresponding Countermeasures

作　　者：王朔 沈建文[1] 陈玉梅 WANG Shuo;SHEN Jian-wen;CHEN Yu-mei(Xinjiang University of Finance and Economics,Urumqi Xinjiang 830012)

机构地区：[1]新疆财经大学工商管理学院,新疆乌鲁木齐830012 [2]新疆财经大学经济学院,新疆乌鲁木齐830012

出　　处：《天津商务职业学院学报》2020年第3期12-17,共6页Journal of Tianjin College of Commerce

基　　金：新疆财经大学研究生校级课题“二代涉入、多元化战略与企业成长--基于二代海外背景的调节作用”(项目编号:XJUFE2020K032)阶段性研究成果。

摘　　要：民营企业是我国国民经济的重要组成部分,为我国经济社会发展做出了巨大的贡献。然而,新冠肺炎疫情的爆发对我国民营企业的生产经营造成了巨大的冲击,大量民营企业面临资金链断裂、收入减少等问题,严重影响了民营企业的生存与发展。因此,本文探讨了新冠肺炎疫情对我国民营企业的影响,分析了民营企业面临的新的发展机遇,并从调整战略布局、树立危机意识、创新经营模式及利用政策红利四个方面为民营企业应对后疫情时期的生存发展提出可行性建议。As an important component of China's national economy,private enterprises have made great contributions to China's economic and social development.However,the outbreak of COVID-19 has exercised a huge impact on the production and operation of these enterprises.A large number of private enterprises are faced with problems such as broken capital chain and reduced revenue,which seriously hindered their survival and development.This paper discusses the impact and analyzes the new development opportunities in the epidemic crisis.The author puts forward feasible suggestions for private enterprises'survival and development in the post-epidemic period from four aspects:adjusting strategic layout,establishing crisis awareness,creating new business models and utilizing policy dividends.

关 键 词：新冠肺炎疫情 民营企业 影响 策略 

分 类 号：F276.5[经济管理—企业管理] F832.4[经济管理—国民经济]