农业会展经济对推动食用菌产品品牌建设的影响  

Influence of Agricultural Exhibition Economy to Promote the Brand Buildingof Edible Fungi Products

作　　者：高翔[1] 张艳霞 GAO Xiang;ZHANG Yan-xia(School of Healthcare Management,Guangzhou Medical University,Guangzhou 511436,China;Guangzhou College of Technology and Business,Guangzhou 510850,China)

机构地区：[1]广州医科大学卫生管理学院,广东广州511436 [2]广州工商学院,广东广州510850

出　　处：《中国食用菌》2020年第5期69-71,共3页Edible Fungi of China

基　　金：广东省卫生和计划生育委员会课题(A2016447);广州市哲学社会科学发展“十三五”规划2018年度一般课题(2018GZYB134)。

摘　　要：在经济系统中去考察农业会展活动,其应能形成包括生产、流通、销售在内的完成体系,而这种体系所释放出的经济信息,便能在引导消费者的消费偏好,打破信息不对称等所带来的困扰中发挥积极作用。通过分析发现,农业会展经济所带来的影响主要为:通过调节食用菌产能结构影响品牌信息发布、通过提升食用菌利润回报影响品牌策略选择、通过降低食用菌产品成本影响品牌价值推广。To investigate agricultural exhibition activities in the economic system,it should be able to form a complete system including production,circulation,and sales,and the economic information released by this system can guide consumers*consumption preferences and break The problems caused by information asymmetry play a positive role.Through analysis,the impact of the agricultural exhibition economy is mainly to influence the release of brand information by adjusting the edible fungus production capacity structure,influence the brand strategy selection by increasing the profit return of edible fungus,and influence the promotion of brand value by reducing the cost of edible fungus products.

关 键 词：农业会展经济 食用菌 品牌 建设 影响 

分 类 号：S646.9[农业科学—蔬菜学]