食用菌包装设计中图形创意的应用价值  

The Application Value of Graphic Creativity in Edible Fungi Packaging Design

作　　者：赵振鹏[1] ZHAO Zhen-peng(Department of Arts and Sports,Huanghe University of Science and Technology,Zhengzhou 450000,China)

机构地区：[1]黄河科技学院艺体学部,河南郑州450000

出　　处：《中国食用菌》2020年第5期132-134,共3页Edible Fungi of China

基　　金：2018年度河南省社科普及规划项目(0349)。

摘　　要：食用菌产品的包装已成为推广食用菌产品的重要组成部分,通过产品外包装的实用性及新颖性,让人们更了解食用菌,便于买卖双方搭建沟通的桥梁。在食用菌包装的设计过程中,加入图形创意设计,可增加包装的吸引力,而融入地方特色的传统文化,可使食用菌的外包装更能体现具有当地特色的食用菌文化,更好地弘扬我国传统文化。通过现代手法创新食用菌产品包装设计,使其不仅体现中华传统文化的精髓,同时更能突出食用菌文化,使当地特色文化更好的得到传承和发展。The packaging of edible fungi products has become one of the important components to promote edible fungi products. Through the design of product outer packaging, people are more aware of edible fungi and build a bridge between buyers and sellers. In the process of edible fungi packaging design, the design of graphic creativity was added to increase interaction with consumers, expand the audience group, and expand market share. In the creative graphic design, the traditional culture with local characteristics was incorporated, so that the outer packaging of edible fungi can express the traditional culture with local characteristics, and better promote our traditional culture. It was innovating through modern means so that it not only displays the traditional Chinese culture, but also integrated with modern culture, so that the local culture can be better inherited and developed.

关 键 词：食用菌包装 传统图形元素 创意设计 

分 类 号：S646[农业科学—蔬菜学] TB482[农业科学—园艺学]