应用微信公众号推广运动营养知识的实践研究  

Practice study on the promotion of sports nutrition knowledge in WeChat public account

作　　者：张超[1] 郭英杰[1] 赵倩茹 徐钦 Zhang Chao;Guo Ying jie;Zhao Qianru;Xu Qin(Shenyang Institute of physical education,Shenyang,Liaoning,110000 China)

机构地区：[1]沈阳体育学院,辽宁沈阳110000

出　　处：《当代体育科技》2020年第16期252-253,共2页Contemporary Sports Technology

基　　金：2019年辽宁省大学生创新创业训练计划项目(课题编号:201910176035)。

摘　　要：目的:对应用微信公众号推广运动营养知识的实践进行研究,以期为大众健身人群提供有针对性的、专业的运动营养方面的知识在线推送和科学指导服务平台提供参考。方法:运用文献资料法和问卷调查法来进行相关研究。结果:探讨了应用微信公众号推广运动营养学知识的可行性;分析了"营认而解运动家"微信公众号的运营情况、服务内容以及存在的问题,并对今后发展提出建议。结论:通过微信公众号的形式,解决健身人群在实践中遇到的运动营养学方面的困惑,为大众健身人群科学健身之路保驾护航。Objective:In order to provide targeted and professional sports nutrition knowledge online push and scientific guidance service platform for reference,the practice of using WeChat public account to promote sports nutrition knowledge was studied.Methods:Literature and questionnaire were used to carry out relevant research.Results:The feasibility of using WeChat to promote sports nutrition knowledge was discussed;The operation,service contents and existing problems of WeChat public account were analyzed and the suggestions for future development have been proposed in the paper.Conclusion:Based on WeChat public account,the perplexity of sports nutrition encountered was solved and the way of scientific fitness was protected in fitness crowd.

关 键 词：微信公众号 运动营养 实践 可行性 

分 类 号：G80[文化科学—运动人体科学]