基于Panera Bread的企业战略分析  

Analysis of the Enterprise Strategy Based on Panera Bread

作　　者：李香盈 LI Xiang-ying(Xinjiang University of Finance&Economics,Urumqi 830012,China)

机构地区：[1]新疆财经大学,乌鲁木齐830012

出　　处：《中小企业管理与科技》2020年第15期140-141,共2页Management & Technology of SME

摘　　要：论文通过对Panera Bread公司的SWOT分析,掌握其未来发展的企业战略。论文分析其内部的优势与劣势,外部的机遇与挑战,提出相应的对策和建议。Through the SWOT analysis of Panera Bread Company,this paper grasps the enterprise strategy of Panera Bread's future development.This paper analyzes the internal advantages and disadvantages,external opportunities and challenges of Panera Bread,and puts forward corresponding countermeasures and suggestions.

关 键 词：Panera Bread SWOT分析 战略分析 

分 类 号：F272[经济管理—企业管理]