以大学生为主体的深阅读推广活动探析——以“领读学士”为例  

Analysis on the Deep Reading Promotion Activities with College Students as the Main Body:Taking“Bachelor of Reading”as an Example

作　　者：吴小玲[1] WU Xiao-ling(Xuzhou Engineering College Library,Xuzhou 221000,China)

机构地区：[1]徐州工程学院图书馆,221000

出　　处：《大学图书情报学刊》2020年第4期21-24,共4页Journal of Academic Library and Information Science

基　　金：江苏省教育厅高校哲学社会科学研究项目“后数字化时代高校图书馆文献建设与服务策略研究”(2018SJA1005)。

摘　　要：大学生阅读娱乐化、快餐化、碎片化现象的渐增,促使高校开始重视深阅读推广活动的开展,但是当前高校图书馆深阅读推广活动存在着活动主体单一、不能满足个性化需求方面的问题。文章阐述了“领读学士”活动的设计理念、活动模式及活动效果,分析了以大学生为主体的深阅读推广活动的特点,提出了遵循个性化需求,走小众化发展道路;与学生社团合作,打造学生梯队;加强品牌化建设,提升活动影响力;开展部门间合作,加强激励措施等一系列建议,保障活动的持续开展。The increasing phenomenon of college students entertainment,fast food,and fragmentation has prompted universities to pay more attention to the development of deep reading promotion activities.However,the current deep reading promotion activities of college libraries have problems with single activity subjects and inability to meet individual needs.The article elaborates the design concept,the mode of the activity,and the effect of the activity of“Reading Bachelor”.The article analyzes the characteristics of deep reading promotion activities with college students as the main body,and proposes to meet individual needs,to follow the path of niche development,and to cooperate with student societies to build student echelons,strengthen branding,enhance the influence of activities,and strengthen the brand.These suggestions are made to ensure the sustainable development of activities such as the construction of new projects,enhancing the influence of activities,carrying out inter-department cooperation,and strengthening incentive measures.

关 键 词：阅读推广 主体 深阅读 领读学士 

分 类 号：G252.1[文化科学—图书馆学]