国内城市居民中外葡萄酒消费行为影响因素对比--基于山东省青烟威的调查  

Influencing Factors of Domestic Urban Residents’Consumption Behavior of Chinese and Foreign Wine:a Case Study on Qingdao,Yantai,and Weihai of Shandong

作　　者：殷超 张可欣 刘潍嘉 徐绍荣[1] 杨晓杰[1] 潘立臣[1] YIN Chao;ZHANG Kexin;LIU Weijia;XU Shaorong;YANG Xiaojie;PAN Lichen(Yantai Research Institute,China Agricultural University,Yantai,Shandong 264670,China)

机构地区：[1]中国农业大学烟台研究院,山东烟台264670

出　　处：《酿酒科技》2020年第7期119-123,共5页Liquor-Making Science & Technology

基　　金：中国农业大学烟台研究院校内基金项目(YT201813);中国农业大学烟台研究院URP项目(U20193101)。

摘　　要：基于山东省青烟威3个地区510份样本数据,从4个方面设定8个影响因素,采用描述性分析、独立样本T检验和二元Logistic模型探寻我国城市居民国产葡萄酒和进口葡萄酒消费行为的影响因素,并比较其差异情况。均值比较发现,两个模型影响因素均值产地和功能因素差异显著,其他因素差异均不显著。Logistic回归分析表明,口感品质、品牌、价格、功能因素对国产和进口葡萄酒购买行为均表现为显著正相关关系,文化认知和产地仅对进口葡萄酒表现为显著正相关。Based on 510 samples from Qingdao,Yantai,and Weihai of Shandong Province,we set eight influencing factors from four aspects,and used descriptive analysis,independent sample T-test and binary Logistic model to explore and compare the influencing factors of domestic urban residents’consumption behavior of Chinese and foreign wine.Comparison of the mean value showed that the factors of producing area and function had significant influence on customers’consumption behavior,while other factors had no obvious influence.Logistic regression analysis showed that factors of taste quality,brand,price and function were significantly positively correlated with customers’consumption behavior of Chinese and foreign wine,while factors of cultural cognition and producing area were only significantly positively correlated with foreign wine.

关 键 词：中外葡萄酒 国内城市居民 消费行为 LOGISTIC模型 

分 类 号：TS262.6[轻工技术与工程—发酵工程] F713[轻工技术与工程—食品科学与工程]