基于AHP的葡萄酒产业发展影响因素评价  

Evaluation of Factors Influencing the Development of Wine Industry Based on AHP

作　　者：陈虹瑶 杨易 季俊霖 徐绍荣[1] 杨晓杰[1] 潘立臣[1] CHEN Hongyao;YANG Yi;JI Junlin;XU Shaorong;YANG Xiaojie;PAN Lichen(Yantai Research Institute,China Agricultural University,Yantai,Shandong 264670,China)

机构地区：[1]中国农业大学烟台研究院,山东烟台264670

出　　处：《酿酒科技》2020年第7期124-128,共5页Liquor-Making Science & Technology

基　　金：中国农业大学烟台研究院校内基金项目(YT201813);中国农业大学烟台研究院URP项目(U20193102)。

摘　　要：本文基于层次分析法构建其影响因素指标体系,计算准则层3个影响因素及其各自对应的指标层因素的权重,根据权重值由大到小排序为:在准则层,加工业>种植业>旅游业;在指标层,营销科技因子>原料因子>景区建设因子。根据研究结论提出企业的发展建议。We constructed an influencing factor index system based on the analytic hierarchy process,and calculated the weights of the three influencing factors at the criterion level and their corresponding factors at the index level.According to the weight value,the influencing factors ranked as follows:at the criterion level,processing industry>planting industry>tourism;at the index level,marketing technology factor>raw material factor>scenic area construction factor.Based on the conclusions of the research,we put forward some suggestions for the development of enterprises.

关 键 词：葡萄酒产业 影响因素 层次分析法 

分 类 号：TS262.6[轻工技术与工程—发酵工程] F062.9[轻工技术与工程—食品科学与工程]