大众类图书《谜宫:如意琳琅图籍》的形式创新  

Research on the Form Innovation of the Popular Book of Migong:Ruyi Linlang Tuji

作　　者：余晨璐 张帅男 YU Chenlu;ZHANG Shuainan(College of Liberal Art,Nanjing Normal University,Nanjing,Jiangsu 210097,China;Guangming School of Journalism and Communication,China University of Political Science and Law,Beijing 100088,China)

机构地区：[1]南京师范大学文学院,江苏南京210097 [2]中国政法大学光明新闻传播学院,北京100088

出　　处：《中国石油大学学报（社会科学版）》2020年第4期101-107,共7页Journal of China University of Petroleum (Edition of Social Sciences)

摘　　要：在数字化阅读、知识付费迅速发展的当下,纸质书的生存受到严峻挑战,传统的纸质书形式已经无法满足读者的需求。在此背景下,故宫出版社推出的创意互动解谜类图书《谜宫:如意琳琅图籍》通过独特的外观展现、数字化游戏设计、虚拟与现实相结合等方式吸引读者,取得了较好的效果。这启示图书出版工作者,当下纸质书的设计应从突出主题、引入新材料和新技术、创新互动形式等方面入手,突破固有的模式,大胆创新,以适应数字化时代图书出版的新形势和新挑战。With the rapid development of digital reading and knowledge payment, the survival of paper books is facing severe challenges. The traditional paper books cannot meet the needs of readers. In this context, the creative interactive puzzle-solving book, Migong: Ruyi Linlang Tuji(Mystery Palace: Map of Treasure in the Palace), published by The Palace Museum Publishing House attracts readers with unique appearance, digital game design, combination of virtual and reality, and has achieved good results. This enlightens publishers that paper book design should focus on highlighting the theme, introducing new materials and new technologies, innovating the interactive form to break through the traditional mode boldly so as to adapt to the new situation and new challenges of book publishing in the digital era.

关 键 词：大众类图书 《谜宫·如意琳琅图籍》 出版 形式创新 

分 类 号：G237.6[文化科学] TS881[轻工技术与工程]