多感官交互式包装设计形式研究  

Research on the Formats of Interactive Packaging Design Based on Multiple Senses

作　　者：王嬿舒[1] 周飞碟[2] WANG Yanshu;ZHOU Feidie(College of Art and Design,Shenyang Ligong University,Shenyang 110159,China;College of Packaging Design and Art,Hunan University of Technology,Zhuzhou Hunan 412007,China)

机构地区：[1]沈阳理工大学艺术设计学院,辽宁沈阳110159 [2]湖南工业大学包装设计艺术学院,湖南株洲412007

出　　处：《包装学报》2020年第3期88-92,共5页Packaging Journal

基　　金：湖南省教育厅科学研究优秀青年基金资助项目(17B076)。

摘　　要：多感官交互式设计利用各种感官的交互体验,有效传播商品信息,吸引消费者。包装设计中的多感官交互式设计包括视觉交互、听觉交互、触觉交互等形式。不同形式的交互设计可使消费者产生良好的用户体验,从而提高消费者的忠诚度。因此,设计者应根据商品的特点,选择适当的交互设计形式,为消费者创造更好的消费体验。Multiple senses interactive design uses a variety of sensory interactive experience to spread product information and attract consumers.Format of multiple senses interactive in packaging design includes visual sense interaction,auditory sense interaction and touch reception interaction,et al.These different forms of interaction design can create better user experience and higher brand loyalty.Therefore,designers should choose the appropriate interaction design forms based on the characteristics of goods in order to create better consumption experience for consumer.

关 键 词：多感官 交互式包装设计 视觉 听觉 触觉 

分 类 号：TB482[一般工业技术—包装工程]