商业生态系统中的平台领导力影响因素——基于扎根理论的探索性研究  

Research on Influencing Factors of Platform Leadership in Business Ecosystem

作　　者：张镒 刘人怀[2,4] 陈海权[3] Zhang Yi;Liu Renhuai;Chen Haiquan(School of Business Administrative,Guangdong University of Finance;Strategic Management Research Center,Jinan University;School of Management,Jinan University)

机构地区：[1]广东金融学院工商管理学院 [2]中国工程院工程管理学部 [3]暨南大学管理学院 [4]暨南大学

出　　处：《南开管理评论》2020年第3期28-38,131,共12页Nankai Business Review

基　　金：国家社科基金项目(17BGL124);广东省公益研究与能力建设专项资金项目(2015A020219013);刘人怀学术交流促进会项目(CJH2018KT01)资助。

摘　　要：目前学术界对平台领导力的研究处于探索阶段,尚未有文献对其影响因素进行系统分析。本研究以四家互联网平台企业及其构建的商业生态系统为研究对象,基于生态位理论,运用扎根理论研究方法,对平台领导力的影响因素进行探索性分析。研究发现:平台领导力的获得与平台企业在商业生态系统中所处的生态位密切相关;平台企业在系统中扮演缔造者、协调者、领头羊及编排师四种角色;在这四种角色基础上得出结论,平台领导力的影响因素主要包括架构基础、连接协调、创新引领及整合扩展四个方面。本研究构建了平台领导力影响因素及其作用模型,有助于进一步丰富平台理论研究,同时为平台领导力的培育和提升提供理论指导,也为传统企业平台化转型提供了切入点。As a consequence of the continuous development of modem information and communication technology,the business model of Internet platform has been applied in various industries,such as wholesaling,retailing,trade,logistics,financial services,manufacturing,et al.The term“platform”has become a hot word that is frequently mentioned by management practitioners and scholars,undoubtedly platform theory also has become one of the most popular research topics in the field of management and economics.As the core of platform theory,the platform leadership has attracted enormous attention of scholars,and they have published significant works.Platform leadership refers to the influence of platform leaders on relevant stakeholders in the platform-based ecosystem.However,to date,the research on platform leadership is in the exploratory stage,which means related researches are quite rare,and there is no an integrated theoretical framework that contains the key factors affecting platform leadership.To the best of our knowledge,the unique attributes of platform enterprises and the impact of other entities in the platform-based innovation ecosystem on leadership are not considered.Therefore,this paper attempts to answer the following two questions:What are the affecting factors of platform leadership?How do the business ecosystem and unique attributes of platform enterprises affect the formation of platform leadership?Based on the Niche Theory,this study uses the Grounded Theory research methods to explore the strategic behavior of platform enterprises,analyzes the characteristics of platform leadership,and systematically explores the influencing factors of platform leadership based on four Internet platform enterprises and their business ecosystem.The result shows that the acquisition of platform leadership is closely related to the platform enterprises’Niche where they are located in the business ecosystem.Platform enterprises play the roles of the founder,coordinator,leader and arranger in the ecosystem,and there are four

关 键 词：平台领导力 商业生态系统 平台企业 开放式创新 平台架构 

分 类 号：F270[经济管理—企业管理]