“走向消费”——从民俗文化到消费资本的非物质文化遗产  

“Towards Consumption”:From Folk Culture to the Intangible Cultural Heritage of Consumption Capital

作　　者：宋小飞[1] Song Xiaofei

机构地区：[1]中国社会科学院民族学与人类学研究所"铸牢中华民族共同体意识基地"

出　　处：《中国文化研究》2020年第2期112-120,共9页Chinese Culture Research

基　　金：国家社会科学基金项目“当代中国经济社会发展中的少数民族萨满教信仰研究”(18BMZ044);中国社会科学院A类创新课题“中国民族传统文化创造性转化和创新性发展研究”(2018MZSCXA001);中国社会科学院青年学者项目“乡村振兴战略下民族地区文化治理研究”、中国社会科学院创新课题“非物质文化遗产教育传承调查研究”的阶段性成果。

摘　　要：从消费社会视角对非物质文化遗产进行阐释,赋予消费这一日常行为以文化的灵性,消费文化便伴随着各种物象符号的生成、情感体验与实践活动。文化消费不仅满足非遗作为文化产品的使用价值和交换价值,还承载着消费民俗文化的经济运作,就像鲍德里亚所言,它以一种符号化激发人们的联想,它是有文化符号的"商品"。以非物质文化遗产个案入手,研究发现,当非遗与消费联系在一起,它便成为一种文化资本,它突出的是经济世界的结构化原则与符号化实践,可以从多元文化与消费社会、非遗效应、文化媒介传播这几个维度去理解。This paper explains the intangible cultural heritage from the perspective of consumer society.Endowing the daily behavior of consumption with cultural spirituality,the consumer culture is accompanied by the generation of various symbols,emotional experience and practical activities.Cultural consumption not only satisfies the use value and exchange value of intangible cultural heritage as a cultural product,but also carries the economic operation of consumer folk culture.As Jean Baudrillard said,the cultural consumption inspires people’s association with a kind of symbolization,and it is a"commodity"with cultural symbols.Starting with the case study of intangible cultural heritage,it is found that when intangible cultural heritage is associated with consumption,it becomes a kind of cultural capital,which highlights the structural principles and symbolic practices of the economic world.It can be understood from the dimensions of multi-culture and consumer society,intangible cultural heritage effect and cultural media communication.

关 键 词：非物质文化遗产 消费社会 文化符号 

分 类 号：G114[文化科学]