广西钦州坭兴陶地方民族产品推广发展研究  

Research on popularization and development of local ethnic products of Nixing pottery in Qinzhou,Guangxi

作　　者：黄奕涵 梁合昌 Huang Yihan;Liang Hechang(Business School of Guangxi University,Nanning,Guangxi,530004;School of Economics and Trade,Hunan University,Changsha,Hunan,410008)

机构地区：[1]广西大学商学院,广西南宁530004 [2]湖南大学经济与贸易学院,湖南长沙410008

出　　处：《市场周刊》2020年第7期78-80,89,共4页Market Weekly

摘　　要：钦州坭兴陶在历史上曾获得诸多荣誉,而如今这一民族瑰宝并未得到有效开发利用,其文化和商品价值未得到充分体现。通过对钦州坭兴陶产品推广问题展开分析,探究当中存在的不足,结合经济学有关知识,以探索出更高效、有力的推广办法。提出应加强对外宣传、强调技术更新和保护传承、整合坭兴陶文化资源与人才培养、督促行业协会更好地履职及政府应给予更多支持等建议,促进坭兴陶这一极具地方特色和民族风情的产品能获得更好的发展。Qinzhou Nixing pottery has won many honors in history,but now this national treasure has not been developed and utilized effectively,and its cultural and commodity value have not been reflected fully.By analyzing the promotion problems of Qinzhou Nixing pottery products,this paper explores the existing deficiencies and combines relevant knowledge of economics to explore more efficient and effective promotion methods.This paper puts forward suggestions such as strengthening external publicity,emphasizing technological renewal and protection of inheritance,integrating cultural resources and personnel training of Nixing pottery,urging industry associations to perform their duties better,and the government to give more support,so as to promote the better development of Nixing pottery,a product with local characteristics and national customs.

关 键 词：钦州坭兴陶 民族产品 推广发展 

分 类 号：J314.8[艺术—美术] F713.58[经济管理—市场营销]