人工智能时代高星酒店精准营销及其发展趋势研究  

Precision marketing and the development trend ofhigh-star hotels in the era of artificial intelligence

作　　者：陶伟 吴若辰 章婉蓉 黄楚涵 梁锦蓉 Tao Wei;Wu Ruochen;Zhang Wanrong;Huang Chuhan;Liang Jinrong(School of International Education,Tianjin University of Commerce Cooperative,Tianjin,300400)

机构地区：[1]天津商业大学国际教育合作学院,天津300400

出　　处：《市场周刊》2020年第7期101-105,共5页Market Weekly

基　　金：天津市教委科研项目“天津市五星级酒店顾客价值创造及提升研究”(项目编号:W25S121052);国家级大学生创新创业训练计划项目“人工智能时代高星酒店精准营销及其发展趋势研究”(项目编号:201810069046)。

摘　　要：近几年,高星酒店在中国的发展正面临着新的机遇,同时也伴随着挑战。国际性的酒店集团纷纷对大中华区进行战略布局,大举进军中国市场,以求在中国旅游发展红利中分得一杯羹。同时,近年来中国中端酒店和民宿的蓬勃兴起也挤压了高星酒店的市场份额。酒店惯用的传统营销模式已经不足以支撑现今所需要的精准营销。随着人工智能技术初步进入酒店业并且在个性化精准营销多方面体现出了潜力,研究高星酒店可以通过哪些方面高效利用人工智能开展精准营销,从而帮助高星酒店在新一轮的商业竞争中抢占高地。In recent years,the development of high-star hotels is facing new opportunities and challenges.International high-end hotel groups have gradually entered the Chinese market.Meanwhile,the rise of local home-stays and mid-end hotels is also carving up market share.The traditional marketing model is too weak to make precision marketing,while artificial intelligence technology has initially entered the hotel industry,showing potential in many aspects.This article will investigate what impact will artificial intelligence have on hotel industry in the future,so as to help the high-star hotels make efficient use of artificial intelligence for precision marketing.

关 键 词：人工智能 高星酒店 精准营销 

分 类 号：F713.5[经济管理—市场营销]